CNBC: GM axes Buick Regal as consumer demand continues shift to SUVs, crossovers. https://www.cnbc.com/2019/12/04/gm-axes-buick-regal-as-consumer-demand-continues-shift-to-suvs.html
Girlfriend and I were watching TV last night and a Cadillac commercial comes on. I was expecting to see the new CT4 and CT5 (their new sedans). Nope, just the same SUVs that have been out for a while all the way through. Saw the same commercial on a different channel, then saw it again this morning. I know America doesn't "want" cars anymore, but if you don't even let them know you have them, who's fault is that? At least put the cars in the picture at the end of the commercial.
Dodge is selling over 100,000 Chargers a year. So there are people who want cars, just the right one.
Yep, nobody but PRC party officials get the Buick coupes/sedans these days. Everybody else in the USA can ride the bus or let their uber-boober driver crash them into a ditch. I still can't see the allure of the Encore model. I drove one about 5 years ago. Was okay....but looks too much like an egg. No hood.
My response would be, "What percentage of full-size sedans make up the American market?" Dodge also offers a niche product, something Buick does not.
If Buick built this... https://www.roadandtrack.com/new-ca...ellcat-widebody-specs-price-pictures-hp-info/ They could make a really fun commercial with the cake chicks (or their wilder, pierced and tatooed sisters!) having some real fun. And maybe sell a few! Patrick
As an owner of a 2019 Regal TourX, this wasn’t unexpected. I’ve never seen any real marketing for these cars, just an aside during an SUV ad. I’ve only seen my TourX in town; I’ve yet to even catch a glimpse of another one. If you don’t try to sell something, nobody will buy it.
What Joe said. Hard to sell a car no one knows about. We are asked all the time about the X. My daughter takes her X to a Chevy dealership for work and none of the mechanics knew what it was.
I think it’s a mistake too. They are all (The Big Three) handing the car business to the Japanese companies.
I see plenty of regular cars on the road. The problem is 9 out of 10 are Japanese or Korean cars. People have lost the trust to buy an American car. It would have to be a very special car to change that.
And I just purchased a new 2109 Regal Sporthatch. I like this car. I owned a 1998 Regal GS from new & kept it until 2008. Great and fast car!!
Yes another short sighted decision I bought a 2019 Impala and have been pleased so far. I have always bought "American " but with content and percentage of American content dropping, its hard to justify my thinking any longer. As stated earlier the Japanese and Korean MFG will be the benefactor of this decision.
The only thing that's a fad is that no one wants sedans right now. SUVs are not fads, and neither were minivans. Think about it: We had the family chariot, a station wagon that every teen male dreaded to use (yet we wax poetic now). Minivans took the utility helm from the wagon, and then the SUV came along. And then crossovers made them more user-friendly and less truck-like. This is the reality of the market in America, if not globally. What's next? I don't know, but for whatever reason teen guys don't regard SUVs in the same manner as the ol' station wagon.
I owned a 1970 Chevy Kingsman wagon when I was a teen. There weren’t any SUV’s back in those days (or cell phones, or game consoles, or flat screen TV’s, or home computers, or internet. We entertained ourselves by banging rocks together), and if there were, I’d still have probably bought a wagon. One of life’s universal truths.
