How Desperate Are They?

Discussion in 'The Bench' started by Electra man, Mar 17, 2019.

  1. Electra man

    Electra man Older and Slower

    I received this letter from Hot Rod magazine yesterday. 3 yes 3 years of Hot Rod for $20? That's a $267.64 20190317_090645.jpg savings on a magazine I haven't read in decades except for on occasion in dr's offices. It's a hard deal to beat if your into it plus a $1.97 watch to boot! Wow is it they just want to get their product out there or what? I can't see any profit margin at that price.
     
  2. pbr400

    pbr400 68GS400

    Subscriber count determines advertising prices. Their money almost totally is from ads; just like tv.
    Patrick
     
    BYoung and TorqueMonster1 like this.
  3. Smokey15

    Smokey15 So old that I use AARP bolts.

    That's a better deal than I, as a longtime subscriber, get offered.
     
  4. 1973gs

    1973gs Well-Known Member

    I have subscribed to Hot Rod since the late 70's. Every month, the magazine has at least two leaflets advertising 2 years for $20.Two years ago, I received an invoice in the mail to renew 2 years for $59.95. I sent it in with a $20 check and enclosed one of those leaflets showing 2 years for $20. A month later, I receive a bill for $39.95. I sent an email explaining what happened and said that they could either extend my subscription for 2 years for $20 or refund my $20. They said that they were sorry and gave me the $20 deal. Guess what I received in the mail last month? An invoice for $59.95! Last week, I received a second notice for $59.95. I think that I'm done with Hot Rod.
     
  5. knucklebusted

    knucklebusted Well-Known Member

    I haven't subscribed to ANY magazine in over a decade. I still have Wired magazines in a milk crate I never read from 2008. Print media is of limited value unless you are on a deserted island.
     
    GranSportSedan likes this.
  6. GranSportSedan

    GranSportSedan Taco builder, Burrito expert

    Have you seen the lackluster content in those so called car magazines in the last few years? there's a reason they are dropping prices so low to keep subscribers.
     
  7. 66electrafied

    66electrafied Just tossing in my nickel's worth

    I used to subscribe to a lot of collectible car magazines. Then I found out I was choking in glossy slippery paper that is difficult to store, I was keeping this issue because of this article, or that picture, and so on. So, I let them all lapse and cancelled them all, and hauled them all away. There were 300 lbs of paper that went to recycling. My house and my back are much better for it, and that's one less fire hazard I have to deal with.
    Now I get inundated with offers; - I think if anything I'll pick them up when they go completely online. No more paper.
    Oh, and by the way, I'm a book collector, so while it seems like I'm advocating for the demise of print media, I'm not; I'm just saying be selective, and pop culture like this which is temporary should be on a medium that is also as temporary, - and computers are perfect for it. Get with the times, Hemmings and Hot Rod!
     
  8. Topcat

    Topcat Got TORQUE?

    I pay $40.00 a year for six issues of HOT ROD DELUXE......it is WORTH it...super cool old stuff from the old days with new builds geared towards the old.......Hot Rod has too much new stuff and over the top unrealistic builds that i can not relate to.

    Peace WildBill
     
  9. Smokey15

    Smokey15 So old that I use AARP bolts.

    The only thing I am tired of are the same "junkyard LS builds" in every magazine. They've been done so many times it ridiculous.
     
    1973gs and sriley531 like this.
  10. sriley531

    sriley531 Big green hunk of $#*^....

    Hot rod magazine is still a thing? I cancelled years ago when it effectively changed over to "LS Swap monthly".
     
  11. pbr400

    pbr400 68GS400

    I got rid of a bunch of Hot Rod, Car (chevy) Craft, and various others when I moved a couple years ago; I kept MCR, Collectible Auto, HMM snd others. Found a company in west Atlanta that bought them; got about $150 for a trunkload. Better than pitching them!
    Patrick
     
  12. newmexguy

    newmexguy Well-Known Member

    Car Craft is a lot thinner than they used to be. Krass and Bernie cartoons one of the reasons kept it so long, may finally be done. Yes it has swung back, like it was early mid nineties to a lot of high dollar stuff. Disconnect to the average guy. And a turbo on everything. And Jeff smith and his LS love affair.
     
    lostGS likes this.
  13. pbr400

    pbr400 68GS400

    I’m caught in a cycle; I get one of the ‘$12/year’ offers and say ‘what the heck-it’s worth a dollar an issue’, then they disappoint even at that price. So I let the subscription lapse. Then I get another, even lower offer...
    Patrick
     
  14. lostGS

    lostGS Well-Known Member

    I dropped HR years ago. When all they toted was either a LS in everything or the fantastic, great, unbeatable, yad yad new camaro. Same old HR. I think I have bought a couple issues of Car Craft. Only magazine I subscribe to is American Bagger.

    I just love the new revamp of Cartoons NOT. with the wanna be Krass and Bernie. Trosley made Cartoons what it was.

    Tim
     
  15. iowacat

    iowacat Well-Known Member

    I subscribe to 6-8 magazine at any one time, read them at work during my breaks.

    Found if I let the subscription lapse an issue or two the deals get really good. I think the best I have gotten is R&T or Car and Driver and Automobile for about $8.00 for the year and they threw in the 2nd magazine for free.

    Have varied tastes so the the magazine range from the C&D/R&T to Reader's Digest and Popular Mechanics. If it is cheap and looks interesting I will probably subscribe. However I did ONCE subscribe to Hot Rod as I liked it in the early to mid 80s, wasn't worth the $10-11 I spent for a year's subscription.

    I guess the savings I get on these "cheap" magazines makes up for the "expensive" magazines (Hemmings Motor News and Collectible Automobile) I subscribe to.
     
  16. newmexguy

    newmexguy Well-Known Member

    Remember Hot Rods "bad seed". They sawzalled a Chevette to install a Cadillac 500/turbo 400. Most of the firewall and all the trans tunnel was removed.
     
  17. Brad Conley

    Brad Conley Super Moderator Staff Member

    I'm sure that was structurally sound. LOL. ;)
     
  18. Mark Demko

    Mark Demko Well-Known Member

    I don't receive any magazines anymore, anything I want to read or piques my interest I find on the net.
    I used to have Car Craft, but the last good reads were in the early 90's when they were hot on the Buick 455, then they went back to Chevy Craft:rolleyes:
     

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