What font are BUICK badges and emblems?

Discussion in 'The Bench' started by Electrajim, Jun 13, 2008.

  1. Electrajim

    Electrajim Just another Jim

    What font are BUICK badges and emblems?
    ANY of them.

    Has anybody done the research and settled on a font _name_ that's close to what they actually are?

    I'm trying to get some vinyl lettering to match the OEM.

  2. cstanley-gs

    cstanley-gs Silver Mist

    Id like to know too...
    Ive searched and googled.. but no results...
    Ive played with fonts I found online...

    the closest I have is
    Wide Latin
  3. Dale

    Dale Sweepspear

    It's most likely proprietary font which means you could match to a font close to it, but you'll never get the actual font.
  4. Race Lutz

    Race Lutz Well-Known Member

    The GS is:

    Times New Roman, Bold, Italics.
  5. flynbuick

    flynbuick Guest

    GS It does look a lot like it when enlarged.
  6. VandaLL

    VandaLL The Buick Life

    Yeah I agree with Dale... unless you had the original information from Buick you would be hard pressed to recreate the font exactly with current type faces. If you have a program like Photoshop you may be able to modify the parameters to get certain fonts close, but it would be much better to trace the original. It just won't look right otherwise.

    You would need as good quality of a scanned image of an emblem as you could get (making sure the image is not warped AT ALL). Then a program such as Illustrator or CAD to create an EPS (or other vector type) file. And depending on how fancy you want it to look, you need to add other things to it - like recreating the chrome or the black backing (this is where it will get fairly complicated). To accomplish all this you need someone who knows the software (I am sure there are plenty of people here, like myself or Pet Chicken who know graphics programs well), and a print shop who can make you some vinyl decals. Done! :Comp:

    Here is a sample of the Times New Roman with the badge attached. It looks close at first glance but there are some really big differences! Times is actually not even close to the GS font.. :Smarty:

    Attached Files:

    Dano likes this.
  7. jbird76

    jbird76 Well-Known Member

    Electra Jim,

    I did some searching around for you on Google and came up with some interesting information. The first thing I found when I googled "Buick Font" was this link to a font Forum:


    You should read the discussion. since the thread they are talking about is to an old thread that's not in the Data base I looked up the first posters info, found his blog, and sent him an email asking if the font they are referring to is the font in the Buick Logo here:


    He was kind enough to respond -very quickly I might add- with some useful information. I'll just post the email here:

    I did look up the link he gave me and it costs about $30 to buy the font for your own use. If you want to buy it, I would be happy to see what I could do with it in Illustrator, although I claim no special skills beyond a self-taught-amateur-graphic-artist/Web-designer and make no promises.

    Hopefully that will give you a starting point.
  8. jbird76

    jbird76 Well-Known Member

  9. buick64203

    buick64203 Just plum crazy Staff Member

  10. Max Damage

    Max Damage I'm Working on it!

    I am revisiting this issue, as I am working on some valve cover decals. Most of the links above are dead (boo hoo).

    Anybody already been on this goose chase?
  11. Mike Trom

    Mike Trom Ugg

    decal.JPG I had contemplated making 67-69 valve cover decals with the embossing but quickly found out that the embossing tools were more of an investment than I wanted to make.

    To make an accurate rendering I took a photo of an original decal and imported it into a CAD program. From there I was able to trace the letters and numbers and create a CAD file. I was never able to find a font that was exactly the same as what Buick used.
    BYoung, STAGE III and Dano like this.
  12. FLGS400

    FLGS400 Gold Level Contributor

    I've been looking for the font or a "GS by Buick" JPEG that was clear enough to make a vector file out of. We have a very small Etsy t-shirt business and I wanted to make myself a couple of shirts and decals (maybe a hat too) to try it out.

    No luck yet though.
  13. Max Damage

    Max Damage I'm Working on it!

    Thanks Mike. That's awesome. I am currently working on the 350 valve cover decal which looked like this in 1968. Well, actually it looked a lot better in 1968... Still the reproductions are garbage. i think I can make something a lot better, even if it's not embossed, just by using the striping on the numbers to give it detail... We shall see. Your "BUICK" above is nice and helpful too...

    BYoung likes this.
  14. Mike Trom

    Mike Trom Ugg

    I think the striping in the numbers and even the peppering in the emblem to simulate the embossing would look good, I would be interested in seeing your final product and finding out what material you used for the decal.
    Max Damage likes this.

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