New GM logo

Discussion in 'The Bench' started by TTNC, Jan 8, 2021.

  1. Max Damage

    Max Damage I'm working on it!

    That's funny, because a lot of Kia and Hundai's designers are Americans stolen from Chrysler corporation.
     
  2. Mark Demko

    Mark Demko Well-Known Member

    I "get" what your saying, and its very true, Im sure if we were around in the horse and buggy days, we'd be poo pooing the steam engine:p
    But right now I just dont see much enjoyment in upgrading the armature or windings in my motor, or installing Hi-Performance brushes. then taking it out for a spin and listen to it go HMMMMMMMMMMMMMMMMMMMMMMMMMo_O
    Just doesnt seem to have the same allure:D
    Also, does the performance degrade from the get go as the batteries get depleted after a full charge, kinda like points are in a constant state of wear from new?
     
    MRP, 2001ws6 and 70skylark350 like this.
  3. pbr400

    pbr400 68GS400

    As for the new logo, add me to the list who don’t like it. (Wonder if gm expected such a negative reaction and do they care?).
    Regarding electric cars: When battery powered tools got good enough to replace air tools (for a lot of people) the adoption went way up. I can see that happening for people who view cars as tools. However, I’m an enthusiast of internal combustion engines and the cars they’re in. As long as ICE cars are still viable and useable, they’re what I prefer. As said above, I’m not enthused about a 1/4 mile approaching single digits accompanied by ‘hmmmmm’. As long as driving something with gears and rumble (at least a burble) is as practical as it is now, that’s what I’ll choose.
    (And I agree that electric isn’t as green as people want to believe, plus the electric grid will have trouble supporting a mass switchover.)
    Patrick
     
    Mark Demko and MRP like this.
  4. bignastyGS

    bignastyGS Maggot pilot


    You totally missed the point..All the current designed cars are cookie cutter looking almost like all companies have the same 2 people create the look of all cars..In my day,a Mach 1 Mustang didn't look anything similar to a Chevy Monza or Dodge Dart,, Chrysler is the oly manufacturer that has cars that stand out.
     
  5. John Codman

    John Codman Platinum Level Contributor

    Some years ago Pratt & Whitney decided to modernize their beautiful flying Bald Eagle logo that they had used for decades. The new logo looked similar to the USPS stylized Eagle and was just as ugly. There was so much screaming from their customers - including me - that they quickly changed it back.
     
    Mark Demko likes this.
  6. OHC JOE

    OHC JOE Mullet Mafia since 2020

  7. pbr400

    pbr400 68GS400

    Nah, millenials don’t have licenses yet (and are waiting for the government to provide light rail to their parents’ neighborhoods).
    Patrick

    (Probably can’t afford cars, either, because coffee, bicycles, tattoos, phones and organic food cost too much-and they’d never consider used).
     
    Mark Demko, 446379H and 6769RIV like this.
  8. Fox's Den

    Fox's Den 355Xrs

    gm This logo is crap Period

    and for those who don't pay attention to TV it says GMC on the front of those trucks.

    Future gmC still weak no matter how it looks.
     
    Mark Demko likes this.
  9. RIVI1379

    RIVI1379 Well-Known Member

    The Buick community is undoubtedly of superior intelligence. That goes without saying ...
    That being said after reading all the comments here, my feeling is this:

    GM , the grand Mark of Excellence emblazoned on all of our righteous ass iron we love is universal to many, many more positive and memorable times.
    Let’s face it, the idea of change is nothing new or to fear for the most part. The suggested lower case font is just as weak as the times we are in. It’s underwhelming and limited.
    Who the hell has a problem with being masculine anyway? Someone said upper case was ignorant? Come on!
    Butch up people history was good for the automotive world , and I as I said that UPPER CASE GM was there with you

    At your wedding
    At your graduation
    At the beach
    At the strip
    At the stoplight to stoplight you reel about time after time

    It’s pride, it’s bold, it’s cocky and it’s American.

    Ive worked at GM dealers only for over 30 years ...it’s been a great ride despite issues along the way. Any career has that though...

    Would t you really rather drive a Buick?

    Corporate identity doesn’t matter, the stamp on your product means something...it wouldn’t hurt to influence some of these young folks with the same pride and loyalty many of us here have rather than shrug a shoulder all the time because “it’s not like it was then “ or “these kids aren’t the same “

    horse crap. It’s the examples they see not wholly different people .

    ALL CAPS
     
  10. GSX10/10

    GSX10/10 Well-Known Member

    As a designer by trade, I have to say this logo is a disappointment. It lacks all of the stately heritage of the previous version and the lowercase was a mistake as it is way to informal for an America icon. Sadly it does however accurately represent the company goal to become a mediocre manufacturer of eco-toasters. I was a lifelong GM loyalist but since their electrification goal BS, I won't be purchasing any new GM vehicles for my many remaining years.
     
    alvareracing, 1973gs, pbr400 and 3 others like this.
  11. STAGE III

    STAGE III Lost Experimental 455-4 Bolt Main Block.

    Not that they will probably give a damn but where can those of us that hate this go to express our displeasure?
     
    Stage 2 iron likes this.
  12. 66electrafied

    66electrafied Just tossing in my nickel's worth

    GM itself lately has been a disappointment. Sure, they've been mismanaged since the 60s and lost their market dominance by not keeping up with what everyone else was doing, but now to bet the farm on a technology that is still essentially in it's infancy? It worked 100 years ago when the car was being refined, but the big difference between then and now, is that right now the new technology is not an improvement but a hindrance. That's not to say things can't change though, eventually they will figure it out. The only problem then is that GM will have likely missed that boat too, like they have on all the rest in the past 30 years because their corporate culture hasn't changed or modernized.

    Sure, electric cars offer blistering acceleration, they almost get the same range on a charge as an ICE does on a tank of gas, but the turn around time for one is still 3-4 times that of an ICE car. It takes me about 15 minutes max to fill up the Electra and it still takes upwards of an hour on a quick charge to get maximum range out of an electric. Where there's no quick charge, it's at least an overnight period. Then there's the thing of bad weather; an electric car up here in Canada in the winter gets about 1/2 on a charge because of the battery efficiency dropping in the cold, the increased friction on electric motors in the extreme cold, and the increased load on the inside of the car due to darkness and cold. This is a vehicle that generates no heat in it's mechanicals, it's all reliant on electric power. I'm told they're about as effective as an old Beetle was for heat, can't confirm that though because the cars start to disappear in early November and then we don't start seeing them again until May. So it's a great summer car, like my Electra. At least then they have something in common, they both are absolutely useless for over 1/2 a year. So here again, an expensive toy for rich people and not practical transportation.

    There's a very good reason why Greta and her entourage made the journey across the US to Alberta to lambaste the oil industry on a flatbed truck; their borrowed electric didn't have the range and there weren't enough charging stations to do the trip. Funny that no one mentioned that, but we saw the truck offload the car.

    When they finally get the range issue, the battery durability in cold weather issue, the charging turnover time and the battery life/disposable issues worked out to the point where it's just as convenient as an ICE, then they will have a viable competitor to the ICE. Until then, it's s recipe for financial disaster.
     
    Fox's Den and STAGE III like this.
  13. pbr400

    pbr400 68GS400

    And even when electric is a viable alternative (including power grid stability!) it’ll still be just that-an alternative. I can think of three situations where I’d rather have an ICE car. (1) Cheap beater to run around in-I’d much prefer an old truck, Cherokee or similar that costs $2-5k and is readily maintained and repaired with parts, tools and knowledge that are cheap and familiar. (2) Long term ownership, like my current Tahoe, that works great even off grid without preplanning, and (3) Hobby car.
    Patrick
     
  14. Nailhead

    Nailhead Gold Level Contributor

    New logo is perfect! It's as well designed and exciting as their product line.
     
    1973gs likes this.
  15. nekkidhillbilly

    nekkidhillbilly jeffreyrigged youtube channel owner

    looks as bad as there trucks
     
    alvareracing likes this.
  16. pbr400

    pbr400 68GS400

  17. bostoncat68

    bostoncat68 Platinum Level Contributor

    Well, I'm in marketing, and if there is one thing I have learned is that NO logo or name change is popular - EVER! No doubt someone groused when Walter Chrysler changed Maxwell Motor's name in the 20s too. In a few years, no one will care The real truth is that it's a massive waste of money for a limited return. I don't mind the new logo and the electric socket is sorta clever (but ironic as that is not the shape of a plug in 2/3 of the world). However, it will cost GM $500M to get rid of the old logo. Every box, every sign, every legal document needs to be changed. Every web page, email header, etc. It's a waste of money.

    GM doesn't have an image problem, it has a product problem. They need to make cars that don't chew up oxygen sensors and front bearings or make pick-up trucks that have frames that rot. Or pick ten other issues that any mechanic can list. Loyal customers get burned too often by their quality and design flaws. If their cars/trucks were better no one would be talking about "fresh starts". I applaud them for going electric, they can be aggressive now or wait for another gas crisis circa 1974 to happen and then rush to give us the Chevy Vega of electric cars...
     
    1973gs, Nailhead and 66electrafied like this.
  18. Mark Demko

    Mark Demko Well-Known Member

    Good point, I hadnt thought about generating heat for winter driving.
    They'd have to have heated windows (all of them) heated seats, floor, and whatever else. What kind of load would that put on the batteries when they also have to power lights, wipers, AND the electric motors that go HMMMMMMMMMMM?
    One upside are the people that put huge amps in so the 12" subs can hit the low end, everytime the amp makes the woofer go BAAAAM, the car will stop:p:p:p
     
  19. Mark Demko

    Mark Demko Well-Known Member

    Thats another thing I "dont get"
    When they started labeling generations, millennials, baby boomers, Gen X, Gen Y, etc, etc.
    I was born in 1965, guess that makes me a looser:p:p:p
     
    OHC JOE and 1973gs like this.
  20. 436'd Skylark

    436'd Skylark Sweet Fancy Moses!!!!!

    It's very superficial to be so upset about a logo. It doesn't resemble a Chinese character. It's two letters in the damn alphabet.

    I'll commend GM for looking to the future.
     

Share This Page